There are many different philosophies on social media analytic. As you read this week, I was wondering if you see strengths or weaknesses in different methods. Is there one you use at work? If you are not using one at work, is there a way your organization could benefit from the using them? and/or In honor of the final go around, how has your perspective, use, and or understanding of social media as a marketing/ communication tool has evolved.
This week's team leader - http://k8watson.blogspot.com/
Hi Kate,
ReplyDeleteGuideposts uses Google Analytics to track how customers come to their websites and data mining for customer's behaviors. Recently, in previous re-designs Guideposts uses more SEO key words via bloggers to assists with SEO ranking along with Google AdWords. OurPrayer ministry department uses bit.ly to track where traffic is coming from via the different social media sites. We are often asked to do more with less, so using free tools help to save money that can then be used for advertising and marketing a social campaign instead. On a monthly basis we use parts of the Facebook Insights, Twitter Analytics, and Instagram - we track manually the # of likes on the highest post and # of followers on all of the sites. It would be nice if Instagram provided free analytics. There are free analytics tools as a work around that can assist you with where your followers are coming from and which key words are trending the most with our audience. It is vital to track the analytics so that a company can determine its ROI on its customers. In OurPrayer case we are tracking how well special prayer campaigns are doing and open rates on email by volunteers and partners with the help of Constant Contact. If a tragic event happens, then we create a prayer to share on social media that helps boost the # of prayer requests back on our main site. Social media sites have the benefit to reach farther and faster than a web site ever can do.