Created by Sandy Wisor

Tuesday, March 1, 2016

Week 6 - Digital Learning Experience


 Hi Team Five,

There are many different philosophies on social media analytic. As you read this week, I was wondering if you see strengths or weaknesses in different methods. Is there one you use at work? If you are not using one at work, is there a way your organization could benefit from the using them? and/or In honor of the final go around, how has your perspective, use, and or understanding of social media as a marketing/ communication tool has evolved.

This week's team leader - http://k8watson.blogspot.com/

Wednesday, February 24, 2016

Week 5 - Digital Learning Experience




Hi Team Five,

Questions to consider this week:
  1. After reading about the risks of using social media, do you feel more or less concerned about your own use of social media?
  2. Do you agree that Mitrano's principles for using social media would be enough to protect social media users, or do you believe there should be more laws passed to restrict social media companies and the information they collect/use/sell?
     
    This week's team leader: http://keriltew.blogspot.com 



Sunday, February 7, 2016

Week 4 - Digital Learning Experience



Hi Team Five,

Super Bowl 50 is the one of the most advertised sporting events throughout the entire year. The #SB50 certainly falls into Kerpen's definition of hypertargeting from Chapter 2 to reach those who are online during and after the game (Kerpen, 2015, p.25).

For this week's blog assignment:
  • Please post what your favorite traditional commercial was during the football game and why?
  • Did the company tie in any social media campaign for the same commercial? 
  • If so, then what tactics were used to reach it's targeted audience to keep the buzz going online? 
  • Did you participate with any of the online events hosted by the NFL or it's sponsors? 
  • Was it in the company's best interest to spend $5 million dollars for 30 seconds television ad as the right advertising approach or should the business have spent the funds differently? 
References:

Kerrpen, D. (2 015). Likeable social media (2nd ed.). New York : McGraw Hill Education

Super Bowl 50 Ads 2016 Sneak Peek

Monday, February 1, 2016

Week 3 - Digital Leadership Experience

Welcome One and All!

Please feel free to join this week's discussion on the topic of Social Media vs. Websites.

Hi Team Five, Hope you all had a good weekend and I am looking forward to an engaging discussion.This week I found Ch. 14, Integrate Social Media into the Entire Customer Experience particular interesting and wanted to know if you guys had agreed with Kerpen’s statement that some companies only ‘website’ is their facebook/twitter and blog pages and if you felt there is a disadvantage to using social media as the only source of information or would the company benefit better from having a website and using the social media as a promotion tool? Do you see a future of “no websites” and only social media taking charge? Looking forward to your responses!

http://vest-socialmedia.blogspot.com/ - this week's team leader.

Week 2 - Orientation and Introduction to Social Media

The author of The New Rules of Marketing and PR, David Meerman Scott, is right in saying "to throw the baby out with the bath water" because as he states, "The web has opened a tremendous opportunity to reach niche buyers directly with targeted information that costs a fraction of what big-budget advertising costs" (Scott, 2015, pg. 19). With more people searching on the web for knowledge and information it is the right thing for companies to marketed themselves online. For example, a business can run a Facebook ad by selecting their target audience by age, category, gender, and zip code. It  provides analytics as to see how well their ad did with the number of likes, shares, comments, follows, and click through from potential customers that considered purchasing their product or service. Social media sites allow you 24x7 access to be an expert in your field, to participate with potential customers, and like-minded groups. 
 
The Diffusion of Innovations Theory corresponds with this acceptance of social media because people have or will adopt it time. It is more beneficial for individual and businesses to accept social media than to reject it, because mobile usage is growing rapidly and is dictating how we communicate with others in our everyday lives. As long as society sees social media as helpful tool to find or share information with others it will thrive until the next big thing is invented. Society needs to accept Web 2.0 because social media is here to stay. The two old rules of marketing that that I would throw out would be the following:
  • Advertising needed to appeal to the masses.    
  • Advertising was one-way: company to consumer. (Scott, 2015, p. 20).
The two old rules of public relations that I would throw out would be the following:
  • The only way to get ink and air time was through the media.
  • Companies had to have significant news before they were allowed to write a press release.  (Scott, 2015, p. 24).

By removing the old concepts, individuals and companies can relate with others by having two-way communication in real time instead of just one way. Businesses no longer have to wait on journalists or reporters to tell their story. It can be accomplished when and how they want to reveal their new product or services through various social media platforms for a fraction of traditional advertising costs.
Anyone can create content that is informative via blogs, videos, e-books, and more cost effective by sharing it online. People want reliable, trustworthy information quickly, so by being able to read online content and customer's reviews for feedback, it allows them to make their own educated purchase decisions. More than half the world's population is under 50 shopping via mobile devices. So, we either get on board to swim or sink due to the loss of adaptability. 

References: 
Scott, D. (2015). The new rules of marketing & pr. New Jersey: Wiley
University of Twente, (2012), Overview, Communication and information technology theories. Diffusion of Innovations Theory. Retrieved from